Tata Sons ‘unhappy’ with BigBasket; the group’s rival to Swiggy, Zepto and Blinkit

Tata Sons is dissatisfied with BigBasket’s delayed entry into the quick commerce sector, pushing the company to secure external funding to regain market share. This strategic misstep has seen BigBasket fall behind competitors like Blinkit and Zepto, prompting calls for operational accountability.

​Tata Sons is dissatisfied with BigBasket’s delayed entry into the quick commerce sector, pushing the company to secure external funding to regain market share. This strategic misstep has seen BigBasket fall behind competitors like Blinkit and Zepto, prompting calls for operational accountability.