Netflix CEO on Apple TV+: ‘I don’t understand it, but they’re really…’

Netflix co-CEO Ted Sarandos expressed his confusion regarding Apple’s streaming strategy, describing it as a ‘marketing play.’ He also downplayed competition from Amazon Prime Video and criticized Warner Bros. Discovery’s rebranding of HBO Max to Max. Sarandos highlighted Netflix’s content diversity and investment in personalization as key advantages in the competitive streaming landscape.

​Netflix co-CEO Ted Sarandos expressed his confusion regarding Apple’s streaming strategy, describing it as a ‘marketing play.’ He also downplayed competition from Amazon Prime Video and criticized Warner Bros. Discovery’s rebranding of HBO Max to Max. Sarandos highlighted Netflix’s content diversity and investment in personalization as key advantages in the competitive streaming landscape.