How dropping a word from its name cost Bira maker Rs 80 cr!
B9 Beverages, maker of Bira 91, has seen losses rise by 68% in FY24 due to an Rs 80 crore inventory write-off and a name change-related sales suspension.
B9 Beverages, maker of Bira 91, has seen losses rise by 68% in FY24 due to an Rs 80 crore inventory write-off and a name change-related sales suspension.
