How did Pushpa 2 go from India to NBA halftime?

Pushpa 2: The Rule, starring Allu Arjun, made a global impact by featuring in the NBA halftime show with the song Peelings. The performance highlighted Indian cinema’s growing reach. This exposure brings unprecedented international visibility to the Telugu film. The halftime show platform is a strategic move to build hype and engage a global audience.

​Pushpa 2: The Rule, starring Allu Arjun, made a global impact by featuring in the NBA halftime show with the song Peelings. The performance highlighted Indian cinema’s growing reach. This exposure brings unprecedented international visibility to the Telugu film. The halftime show platform is a strategic move to build hype and engage a global audience.