This partnership may be proof that IPL streaming will remain free

JioHotstar’s partnership with Nielsen for ad measurement during IPL 2025 indicates their continued focus on a hybrid revenue model. By providing advertisers with real-time, independent metrics through Nielsen, JioHotstar aims to boost advertising revenue while still offering some free content, despite new subscription tiers.

​JioHotstar’s partnership with Nielsen for ad measurement during IPL 2025 indicates their continued focus on a hybrid revenue model. By providing advertisers with real-time, independent metrics through Nielsen, JioHotstar aims to boost advertising revenue while still offering some free content, despite new subscription tiers.